Spanish speakers in Los Angeles ride bikes more than other groups, and also suffer disproportionately from traffic injuries.
To create safer streets for everyone, the Los Angeles County Bicycle Coalition - City of Lights Program in partnership with the Los Angeles Department of Transportation - Bikeways and several community groups created a pioneering bicycle safety public awareness campaign in Spanish consisting of bus shelter posters and a video PSA.
You can read about the unique grassroots process in Adonia Lugo's excellent book, Bicycle/Race: Transportation, Culture, & Resistance, and the campaign on Streetsblog.
My artwork was selected to illustrate the campaign slogan:
PRECAUCIÓN: Tu Familia También Usa La Bicicleta
CAUTION: Your Family Also Rides a Bicycle
An illustrated bicycle safety poster showing a family riding a quad tandem