Ride… ride… ride. It’s call­ing to you with svelt cir­cles and a promise of adven­ture. But is it a secret soci­ety, those who ride? In a flash of inspi­ra­tion, you search online and find the Los Ange­les County Bicy­cle Coali­tion, a pub­lic sup­port group for peo­ple like you who hear the call. You order the Bicy­cle Resource Guide, a fas­ci­nat­ing digest of wheel­ing infor­ma­tion for every sit­u­a­tion. At the cen­ter, lay­ing across a two page spread in black and white, is this typogram: